Every successful groom has a process.
Every successful grooming business does too.

The Boardroom helps salon owners and managers create structure, boundaries, and confidence in their decisions, one step at a time.

Join the Boardroom

"Dara provides detailed and effective instructions."

"She counseled and guided me on setting realistic business goals and working to achieve them properly."

"Dara shares her secrets to running a successful business with you."

"An intuitive, professional experience that elevates your business.”

"Dara provides detailed and effective instructions." • "She counseled and guided me on setting realistic business goals and working to achieve them properly." • "Dara shares her secrets to running a successful business with you." • "An intuitive, professional experience that elevates your business.”

Business Support That Fits Into Your Actual Workday

You don’t pause your business to use this.
You use it while running it.

Here’s what that looks like in practice:

  • Short, focused guidance you can apply the same day

  • Clear answers to business decisions, pricing, policies, staffing, boundaries

  • Private support so you’re not sorting through Facebook opinions

  • No deadlines, no pressure, no catching up

This isn’t about learning more.
It’s about making better decisions with less effort.

Join The Boardroom

You don’t need more information; you need support that works at the pace of real salon life.

The Boardroom is designed for salon owners, future business owners, and management who don’t have time for more.

Yes — this is coaching.
And it is led directly by Dara, founder of The Whole Pet Grooming Academy

The Groomer’s Boardroom credentialed, industry-specific operational coaching, not influencer advice or crowdsourced opinions.

This work is shaped by decades inside grooming salons, formal education systems, certification development, and professional ethics, not theory or trends.

Why the Groomer’s Boardroom Is Different

What that means in practice:

The Boardroom follows a clear operational framework designed for grooming business owners, so conversations stay focused, productive, and grounded in reality.

Each coaching session and recorded resource is anchored in:

  • assessing your current business position

  • reinforcing professional standards and operational responsibility

  • strengthening systems that support daily salon operations

  • developing leadership clarity and decision consistency

  1. Discussions move forward intentionally, from the issue in front of you to a clear, practical next step, without circular conversation or trend-chasing.

Join The Boardroom

Why It Matters

Without structure, business conversations turn into opinions.
Without sequence,
advice leads to inconsistent decisions.

The Boardroom framework keeps coaching:

  • focused on ownership responsibility

  • aligned with real grooming operations

  • grounded in standards, systems, and leadership development

This ensures every session leads to clearer decisions, not circular conversations.

Join The Boardroom

Join today for $125/month or $1200/year.
No contracts. Cancel anytime.

Still on the Fence? Start Here!

The Modern Grooming Professional™ is the fastest way for business owners and teams to adopt professional standards, shared language, and safer decision-making — without enrolling in a full diploma program.

  • Salon-ready education

  • No long-term commitment

  • Builds a foundation that supports future credentials

👉 Start with the Modern Grooming Professional™

“Dara has been amazing to work with; she has laid everything out in simple terms that you can understand and why they matter for immediate implementation. The Boardroom gave us a professional presence that truly drives results.”

Brittany C. ~ Current Boardroom Boss

Brittnay C. Master Canine Stylist, Boardroom Boss and Master Groomer Behavior Specialist

“What I found here wasn’t just education, it is a community. I feel supported every step of the way, and knowing I wasn’t alone gave me the confidence to keep going. It’s more than a school, it’s a family that truly wants you to succeed.”

Nancy O. - Current Boardroom Boss

Nancy O, Student, Alumni and The Groomer's Suite VIP member

Before You Join…

  • Salon owners, solo groomers, future business owners, managers, mobile groomers, and anyone running a grooming business, even if you don’t groom.

  • You don’t need a lot of time.
    Two short videos.
    One private call.
    The right next move, not more work.

  • No. You just need to be responsible for decisions.

  • Yes.

    No contracts. No pressure.

    Stay as long as the direction is helpful.